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Lexus will consolidate the market next year or enter the "dormant period"

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Lexus will consolidate the market next year or enter the "dormant period"

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Old 12-24-2012, 11:44 PM
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Default Lexus will consolidate the market next year or enter the "dormant period"

As China's auto market is continuing to fall, the major automobile multinational companies and brands have begun to enter a period of adjustment. 2013, they are on the one hand to consolidate the existing market, continue to reinforce the brand image; on the other hand will also improve service levels to to increase customer Nianlao degrees.

Lexus has said that the main task in the Chinese market in 2013, laying the foundation, stable development, such as the time the show fist.

From 2003 to 2011, the growth of China's luxury car market with the outbreak of the entire automobile market growth, but into 2012, the overall macroeconomic decline is slowing down the growth of the luxury car market. However, compared to the big city, there are still about 21% of the increase.

Lexus in China in 2012, the total sales volume of approximately 64,000, an increase of about 14 percent, were established at the beginning of the target of 80,000. The reason why sales shrunk to $ 16,000, their main reason is subject to due to tensions between China and Japan. According to a chart provided by Lexus, 1-8 at the end of 2012, Lexus sales in China, compared with the same period last year, an increase of up to 67%, but the tension in the relations between the two countries as the Diaoyu Island incident in September Lexus sales in China suffered almost cut signs of recovery began to appear until November.

Still, hybrid sales gains across the board, the number of the Lexus was a bit soothing. The data show that the 2012 Lexus hybrid sales in China, the U.S., Japan, the proportion of 23%, 18%, 68%. "Lexus hybrid sales have accounted for 80% of hybrid sales in the entire luxury car market, the absolute leading position in the luxury segment." Within Yamada, vice chairman of Toyota, said.

Toyota and Lexus brand has been actively promoting the sales of hybrid models, hybrid outstanding fuel economy, has also been sought after in many markets around the globe. One tank of fuel Challenge 2012 Lexus in the Chinese market to reach 100 km 3.17L and 3.77L fuel consumption CT200H and ES300H, respectively. In addition, in 2012, Lexus also because of its high level of quality of the product obtained by J. D. Power Asia Pacific when the annual new car quality brand ranked first, especially ES Series models also reached the U.S. National Highway Traffic Safety Administration's five-star safety crash standards.

2012 Lexus, a total of 13 new models were introduced to the Chinese market, the dealer network of 99, set up a satellite shop in the second and third tier cities, and expand used car business.

The face was sluggish in 2013, Lexus will continue to strengthen and enhance customer service, and to achieve stable has been the purpose of the market and customer base, "This is the Lexus advantage." (China) in charge of Lexus, Toyota business Nozaki Matsuhisa said. It is reported that, in 2013, Lexus will launch various marketing activities, including launch brand new facelift models and new level hybrid.

Dormant in order to attack. A Lexus official said: "When the time comes, it will flex its muscles."
 
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