Don't own one yet
 

Hello all you rich Lexus owners, I have finally gotten to the point in life where I feel I should spend some of my money on myself. I have gone through life never having any extra money and now find myself with more than I ever dreamed I would have and I am trying to convince myself to enjoy it.
I am trying to decide between a Lexus GS350, a Mercedes, or a BMW. I have not yet test driven any of them, but I think the BMW tends more to the sporty side rather than the luxury side so it is right now at the bottom of my three car list. With the choice of Lexus or Mercedes, I am leaning towards the Lexus for the reliability reputation of Toyota, but I think the Mercedes has more of an instant recognition factor going for it.
My broker has already pulled the money out of the market and placed it in a money market account waiting for my final decision which will be around the end of the year.
Can you convince me to choose the Lexus over the Mercedes?